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If done correctly, content marketing is a great way to build customer relationships that foster brand loyalty. When developing a content marketing strategy, follow these three tips for success. Read More

Much has has been made of this development. Many experts believe that this is a negative development for Facebook. However, it is possible to look at this as a positive development for Facebook, and a sure sign of the networks’ success, and future profitability. Read More

Think your brand’s Facebook posts just aren’t getting the visibility they were a few months ago? You’re right. Read More

DiGiorno’s Twitter takeover during “The Sound of Music” provides a valuable lesson for marketers. Read More

If you haven’t taken the time to come up with some New Year’s Eve promotions, don’t worry. We’ve got 4 great ideas to get your fans interested and engaged! Read More

Need help brainstorming digital holiday promotions? We spoke with Stacey Miller, Vocus Social Community Manager, to find brands with great holiday promos. Read More

With this year’s Cyber Monday stats in hand, we can take a closer look and see what steps brands should definitely take in preparation for next year. Read More

In multicultural marketing, it is important to rethink your strategies to avoid any of your ideas getting lost in translation. Read More

What’s the ROI of social? Well, that’s up to you. Learn more about what not to do with your brand’s social media accounts, despite popular belief. Read More

Ever since its launch, Snapchat has been a popular topic of discussion. Now as the app moves away from its more negative associations, brands are beginning to jump on board. But is it an effective medium? We spoke with Guillaume Lelait, VP of Marketing at Fetch, to get his take on the Snapchat tren Read More