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People often misjudge the difficulty of starting and managing their own business. There are some exceptions to the rule but on average the 1st year of any new business is a make-or-break period and the accompanying stress can be very difficult to handle. Decisions that are made in the first year of Read More

today there are a variety of content management systems (CMS) that make it easier than ever for small business owners to plug new content onto their Web sites without disrupting the site architecture or look and feel.Here is an explanation of some of the more popular content management systems, and Read More

The cost of the empty marketing basket just means the cost to your business and your customer relationships of not taking marketing action and of course I mean the right action. Here are a few examples to show the potential cost. Read More

Ah yes! The thing we all dream of. Telling your boss to go $#@* himself! No more traditional workplace. No more commutes. You're your own boss. Work your own schedule...

But...

Looking for Independence? Try FREELANCING! Looking for financial stability? Try something else! Read More

You don't have to be Don Draper to know that some things don't need to be updated -- they're classic and timeless. Read More

For most pharmaceutical companies the sales force is still their most expensive promotional resource. I have to agree with IMS when they stated that “Although Read More

Content is the key to a search spider’s heart. All YOU have to do is write it. But wait, don’t you also have a business to run? A job to do? And what if writing is just not your greatest talent? How are you going to keep the search engines happy and feed their insatiable appetite for new cont Read More

Social Media is not a website. It’s not something you set up and leave, just attracting traffic to it. I see it lots of times and feel it’s such a waste. Unfortunately it’s mainly because people don’t understand what to do with Twitter and Facebook. How many of us did when we first started? Read More

We know asking questions is important, otherwise how are you going to find out anything. This is particularly true when trying to find out more about your customers. When marketing your brand asking yourself the why questions is often overlooked.
Here are two ways to help your marketing. Read More

Did you know that video makes up 51% of all web traffic vs. 23% for written site and the web? Are you using video to sell? Here are 3 tips to help you start using video to sell. Read More