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Caught Twittering or on Facebook at work? An Australian study that shows surfing the Internet for fun during office hours increases productivity. The University of Melbourne study showed that people who use the Internet for personal reasons at work are about 9 percent more productive that those who do not. Read More

How should you do business in a recession? It all depends on whether your business model is making money by squeezing your partners when they're down, or making money by having committed partners when times are up. Read More

Online relationship building with customers takes time and effort; it doesn't happen overnight. But small businesses that go the extra mile see benefits ranging from improved customer loyalty to increased sales. Here are six effective ways to get closer to your customers in the virtual world as part of a niche marketing effort. Read More

I was reading some excellent articles on the web that brought me back to a key issue faced by most marketers today - the marketing of content. Read More

Determine who has the business problem your products and services address, both at the level of companies and at the level of contacts within those companies. Read More

Choosing the right home based Business is probably the single most important factor affecting your ability to be successful. Being involved with a Business Opportunity that you can be proud of will make a huge difference to your commitment and dedication to building your Business. A strong foundation is important especially during a Recession. Read More

CNBC premieres a new CNBC Original, “The Entrepreneurs” this Thursday at 9P ET│10P PT. Watch celebrity chef Rick Bayless explain how he harnessed his star power to jump start Frontera Foods, creating a multi-million dollar empire. Also see how Blake Mycoskies built a profitable shoe company while helping children around the world. Donny Deutsch ex Read More

Many small businesses may think it's wise to tie their marketing to money and value to appeal to cash-strapped consumers. But perhaps they should tie it to something else of considerable value: time. A new study by researchers at Stanford Business School, published in the Journal of Consumer Research, found that it's generally far more lucrativ Read More

I am always being asked about low cost and quick to implement marketing ideas by my business owner clients. And because we are in uncertain times, speed and cost certainly are mission-critical considerations. For this reason, I have compiled the following list for my readers. All of these ideas have been implemented by me or on behalf of my cli Read More

You can use educational research to engage your customer-readers. Brand your blog as a worthwhile source of quality content. It's one more way, that you can make customer-reader support a resounding part of your offer. Read More