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To hold onto customers, whether they're brand-new or have been interacting with your company for years, consider the following three tips from direct marketing consultant Lee Marc Stein and copywriter Mark Hallen. They were recently featured in Stein's e-mail newsletter, Increasing Return on Marketing Dollars, along with 18 more ideas for improvin Read More

Small businesses looking to pitch their products or services to influential blogs have some help these days. A host of Web sites and free tools are allowing companies to find out who the top bloggers in their industry are, what they are writing, and how readers are responding. Being informed about what is being said can help a small business cr Read More

As your business starts to take off, you'll hit a time when you have more work than you can do, but not so much that you are ready (or can afford) to hire an employee. How can you handle the crunch? Here are ten ways to delegate some of the work, without hiring any employees. Read More

Welcome to the world of "credit card shaving." Like mathematicians searching for the right formula, thieves painstakingly try out combinations of 16 digits until they come up with a series that fits someone's card number. They grab gift cards found in most grocery stores and craft their own credit card or debit card -- shaving numbers off the g Read More

With the tagline "Change the world...one business at a time," Kivab4b.org offers entrepreneurs and small businesses an easy way to participate in cause-related marketing. Read More

A competing online marketing company's unorthodox approach to self-promotion got consultant Karl Long thinking about ways he could use his personal blog as a public relations tool to help his company, Local Zing. Read More

Stand out from your Competiton! How to Become a Marketing Innovator, Increase Visability, and Make a Lasting Impression! Read More

In a business downturn, employee training may be the first budget to be cut at a small company. But the right training has the potential to have a dramatic impact on a company's bottom line, and a program that raises the level of employee engagement can help retention. Read More

The selection of environmentally friendly clothing gets bigger every day. That's because younger shoppers are finally translating their passion for purer and more organic foods in their kitchens to purer and more organic clothing in their closets, reports Iconoculture. Read More

This is tip #2 in the series of “Blog Marketing Tips Even the ProBloggers Won't Share” series. See tip #1: How to Optimize Blog Post Titles. In this tip, Andy Beal share's with you a practice that he uses to optimize slugs before hitting the “publish” button. Read More