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By 2012, buying power in the African-American demographic will reach more than $1.1 trillion; nearly half of that buying power (45%) will be place within the Affluent African-American segment. Read More

Need to build brand awareness in an over-communicated market? Consider using a tagline. Slogans like Maxwell House's "Good to the last drop" can answer the prospect's question "Why you, not your competition?" before they even ask it. If you want to develop a new tagline for your product or service, try these ideas.... Read More

Cybercriminials' latest effort involves a combination of VoIP and phishing and is aimed squarely at small and midsize businesses. Cybercriminals have become quite adept at taking advantage of the latest technology. Their latest foray centers on leveraging the significant acceptance of Voice over IP (VoIP) to steal personal information. Th Read More

If you're trying to build inbound links for your website, you've probably heard that you'll get no link love from commenting on sites that are using the 'nofollow' tag. However, is this really the case? Social media expert, Michelle MacPhearson, did her own little test on this bit of online wisdom and discovered surprising results. Read More

MoreBusiness.com releases a new center featuring tips and tricks on preparing small business taxes. Visitors can learn about small business tax deductions, view a 12-point tax to-do checklist and access useful forms, links and tax tools. Read More

Serial tech entrepreneur and renowned angel investor David S. Rose talks about the growth of angel investing, and offers advice on how to successfully pitch to potential investors Read More

So what would an Obama Presidency look like for business? "It would be a pragmatic, center-left administration," says Democratic political strategist Steve McMahon, who is unaligned with a Presidential candidate this year. "He's been pretty clear that business would have a seat at the table, but business wouldn't be able to buy all the chairs Read More

All CMOs engage in a time-driven bargain: exchanging their time -- the time they've invested in market research, marketing plans, strategy development and advertising -- in return for a few minutes, hours or days of their consumers' time. But how can you know whether consumers are willing to trade their time for yours? To take the time to listen Read More

Blasting ads indiscriminately at audiences works less and less as we move forward in time. This is true for online and offline marketing. Savvy marketers now realize organic propagation of one's message is much more effective from a monetary and communications POV.

Publishing Web Digest for Marketers since April 1995 has shown Larry Chase what Read More

From the page: "When Ritu Raj opened Wag Hotel here as a luxury home-away-from-home for pampered dogs, he decided he would run the business on Google applications.

Employees check in dogs on touch-screen monitors, make appointments and use e-mail, all with Google Apps. The Web-based suite of tools — which includes corporate e-mail, calendar, w Read More