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Micro-location marketing is a Marketing technique or Strategy where the Advertisement messages or the contents are being targeted to a small group of people, thus the messages are meant for a group of targeted Consumers. Read More

We spoke with branding guru Mark Di Somma about the importance of building a brand with a purpose. He gave 5 questions that every entrepreneur must ask themselves in order to discover what their brand’s purpose is. Read More

Running your own small business isn't all rainbows and unicorns. I bare my soul here and share a period of self-doubt and what propelled me past it. What kind of dark times have you faced with your small business? I’d really love to hear from you in my blog comments! Read More

Running your own small business isn't all rainbows and unicorns. I bare my soul here and share a period of self-doubt and what propelled me past it. What kind of dark times have you faced with your small business? I’d really love to hear from you in my blog comments! Read More

You can have all the free coffee in the world, but if you aren’t offering the types of benefits employees are really looking for, you will lose them to the competition quickly. That’s why we asked 11 entrepreneurs from Young Entrepreneur Council (YEC) the following question: Read More

While 2016 may be many months away, it’s not too soon to start planning now for your health coverage for the coming year. There’s already buzz about double-digit increases in premiums in certain locations, but this isn’t the only change coming. There are also changes in tax rules for healthcare in Read More

Obtaining and maintaining life balance requires a conscious commitment, it requires conscious choices and actions. Read More

All there is to know - and everything you need to do - in order to get a mobile-friendly site and start ranking well in mobile searches!
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Adopting something often entails a shift from the old to the new. This can be tedious and cumbersome especially if not handled methodically and with care. It is as true for technology as it may be for shifting homes and offices. Embracing Cloud Analytics to an extent does seem intimidating but thes Read More

Content marketing is obvious. If you’re here reading Small Business Trends, odds are that you’re engaged in content marketing.
Your websites, apps, and updates probably try to offer something of value — information, humor, tips, advice, how-to instructions, or even well crafted opinion — that peop Read More