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The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. I often get asked about the real alternatives to bridge this Read More

But wait - you might be thinking “but my company isn’t trying to reach this demographic or is not selling B2C products.” Instagram is still another great marketing tool for your company to engage with. Read More

Is hacking good for business? We look at the Burger King hack and what social gains companies receive after being hacked. Read More

How Customer Service has changed over the years and how it has effected marketing. We are in an age where customers expect 24/7 customer service, but that was not always the case. Read More

A strong community can be one of the greatest assets a brand can have.
Discover why having a strong community is important and the 5 steps you can take to build a community that rallies around your brand Read More

I was listening to a podcast today with Jeff Walker. Now, Jeff’s a very smart guy and knows what he’s talking about when it comes to online business. Read More

While marketing techniques are adapting to technology, copywriting still focuses on people and what motivates us hasn’t changed much. The copywriting formulas that have been tried and tested for decades still work today. This post explains the Pain-Agitate-Solve copywriting formula. Read More

Digital fingerprinting occurs when the website you visit piece together information about your browser and previous sites you've visited. The information is valuable to advertisers. This tactic has been around since at least 2009, and collects a variety of information about you and your computer.
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It was quite an amazing experience, and I can confirm there is no other place like it in the world!

But between the gambling, eating humongous portions of food, and seeing some of the best entertainment I have ever seen, I did have time to sit down and take in my surroundings.

Granted, I was Read More

If you are in the marketing field, you are in luck. This article is all about networking, marketing and building relationship

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Are you building relationship marketing? Marketing is all about relationship and in order to close more sales, you need to build credibility among others.

This m Read More