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Facebook is the number 1 social media site, businesses have taken advantage of its popularity and have used it as a advertising platform. In this article are outlined tips on how to properly create a Facebook ad campaign. Read More

Cloud computing is making it possible for businesses to implement software and technology services in a variety of ways. These solutions can be accessed via a network instead of being fixed to specific physical servers. The general three types of cloud systems are public, private and hybrid clouds. Read More

Cloud computing is rapidly transforming business processes both domestically and in international emerging markets. Information technology is projected to be based more than 50 percent in the cloud within the next few years and it may be an ideal environment for many developing markets. This shift Read More

If you were viewing your company’s brand on a distant billboard, would you recognize it? What about the NIKE logo or the Apple logo? You wouldn’t even need the name, just the symbol, right? How recognizable is your own brand? Read More

An inspirational speaker may motivate us to make a change or inspire us to improve our lives. But what if an inspirational speaker actually saved the life of someone in the audience? This was a question I posed to a group of cause speakers. Here are their stories:
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Crowdfunding is basically organizing the funds for a new venture or a start-up enterprise by arranging for small funding from a number of individuals or organizations. This is quite similar to an enterprise raising capital through issue of equity shares available to the public. In fact, crowdfundin Read More

After my secure structural engineering job dissolved in the recession of 2008, I spent a lot of time at home with my infant son. He had chronic nasal congestion, and I discovered that the standard bulb and battery-powered aspirators did not work very well for the reason that they didn’t produce su Read More

Copywriting tips are plenty, but what is really the most important part of your copy? This is not a trick question but a way of thinking to understand what readers are thinking. Read More

You want the emails that you send out to be EAGERLY opened and CONSUMED by your raving fans, right? Last time I talked about the first step to that. (If you missed it last week, click here to read that step now.) Now for the next step! Read More

You want the emails that you send out to be EAGERLY opened and CONSUMED by your raving fans, right? Last time I talked about the first step to that. (If you missed it last week, click here to read that step now.) Now for the next step! Read More