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If you were viewing your company’s brand on a distant billboard, would you recognize it? What about the NIKE logo or the Apple logo? You wouldn’t even need the name, just the symbol, right? How recognizable is your own brand? Read More

An inspirational speaker may motivate us to make a change or inspire us to improve our lives. But what if an inspirational speaker actually saved the life of someone in the audience? This was a question I posed to a group of cause speakers. Here are their stories:
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Crowdfunding is basically organizing the funds for a new venture or a start-up enterprise by arranging for small funding from a number of individuals or organizations. This is quite similar to an enterprise raising capital through issue of equity shares available to the public. In fact, crowdfundin Read More

After my secure structural engineering job dissolved in the recession of 2008, I spent a lot of time at home with my infant son. He had chronic nasal congestion, and I discovered that the standard bulb and battery-powered aspirators did not work very well for the reason that they didn’t produce su Read More

Copywriting tips are plenty, but what is really the most important part of your copy? This is not a trick question but a way of thinking to understand what readers are thinking. Read More

You want the emails that you send out to be EAGERLY opened and CONSUMED by your raving fans, right? Last time I talked about the first step to that. (If you missed it last week, click here to read that step now.) Now for the next step! Read More

You want the emails that you send out to be EAGERLY opened and CONSUMED by your raving fans, right? Last time I talked about the first step to that. (If you missed it last week, click here to read that step now.) Now for the next step! Read More

Inbound marketing continues to make waves with its popularity and effectiveness. Now more than ever, it's imperative that your business is utilizing this marketing method. Obviously, you don't have to take my word for this: I'll use plenty of statistics to persuade you. Read More

So your business is on Facebook and Twitter and you even blog regularly, but how effective are these strategies? One of the best ways to gauge your social media campaigns is by looking at the available data and metrics that matter most to your business, which often include referral traffic, engagem Read More

So your business is on Facebook and Twitter and you even blog regularly, but how effective are these strategies? One of the best ways to gauge your social media campaigns is by looking at the available data and metrics that matter most to your business, which often include referral traffic, engagem Read More