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There are significant benefits to running a business, but there are also strong arguments for keeping your hobby just the way it is. Consider the following factors, and take a hard look at whether you’re ready and willing to turn your hobby into a business. Read More

What is your blog commenting strategy? Do you worry about being penalized by Google for unnatural links? How do you clean up your CommentLuv links? Read More

Do you offer a high-end product or expensive service? Should you be designing your landing page differently because of it?

The answer, it turns out, is yes.

Price-point matters (who knew!?) in the consumer decision-making process. It also matters in how you design a landing page for conversio Read More

Is the Peter Principle alive and active in your business? According to Investopedia, the principle described by Dr. Laurence J. Peter in 1968 states, “a promotion to the higher-ranking job position may not necessarily reveal the employee's incompetence, but rather the new position may require diffe Read More

It’s another Expert Briefs, where I ask really smart business owners to answer your burning questions.

This week I asked our panel of experts... “About” pages. What is your #1 tip for a great ‘About’ page on your websites?”

I think you’ll find the responses interesting.
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Could the business plan be the biggest obstacle for you an entrepreneur with a start-up company? Listen to Catherine Wijnberg's answer... Read More

Having people understand the benefits of your technology can be key to growing your company. In addition to end users, make sure these 5 groups understand you. Read More

Many business owners start working with a virtual assistant without a résumé or an interview. Instead, opt for a company that will match you carefully.
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Crowdfunding tremendously changed the investment landscape. By all indications, crowdfunding will further strengthen it. From a mere curiosity-inducing idea, the phenomenon now reigns in praxis and has transformed the industries into huge communities of success-driven investments. Read More

There are so many opportunities when you consider social media, but that doesn’t mean social media is a good choice for you. Social media requires an investment, not just time, but money, training, etc. Read More