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Can adding or refining your testimonials really lift sales by 18%? I answer that question and more in my article here. Enjoy and let me know what you think. Read More

Usually I advise business owners to pick a few marketing strategies and stick to them, which is a smart thing to do.

But once you’re clear about what works, and you’re doing that consistently, it’s OK to add an additional marketing strategy or expand your energy on an existing one. Read More

You already know content marketing in the New SEO. What are you waiting for? Yes, understanding that you should be leveraging content marketing in the right 1st step, but before you launch your campaign, there are a few things you ought to know. Read More

Let’s deal with the evidence about SEO and stop the misinformation about the science and art of SEO. I believe in evidence based practice and not what I read about in non-authoritative blogs. Read More

I see a lot of people runing businesses who don't have any presence on the internet. This article points out why any business should have it own website, and why not having one is costing money. Read More

By 2017, native ad spend will grow to $5 billion. Will the industry benefit from bigger budgets and greater advertiser and publisher adoption? Or collapse? Read More

This article demonstrates why having an "About Us" video is important for a company's website. Having a video that describes the company gives the audience they are trying to reach a good idea of what the company represents and what they have to offer. Read More

While it’s important to have a plan in place, it is equally important to make sure that plan - and the steps for achieving it - are shared with your staff. Read More

Managing time as a business owner should be a high priority. To maximize profits, a business owner should spend more time on income producing tasks, and less time on non income producing tasks. Read More

Here's a tutorial on how to build a fully function basic website for your business in less than 40 minutes using WordPress. It covers everything from building the site to adding a store locator page, contact form and much more. Read More