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By Sean McPheat

I attend a lot of talks, conferences and business networking events and dread to think how many presentations I have listened to in my career. To be honest only a fraction ever generated interest due to the poor presentation skills on display. This article is not about presentati Read More

Businesses like Starbucks, Honest Tea, Whole Foods and other brands have embraced conscious capitalism. The term was popularized by Whole Foods co-founder John Mackey in his book by the same title. The concept involves an approach to business that stresses doing good and environmental responsibilit Read More

Email marketing is one of the most effective marketing tools for many businesses. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email.
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Social influence measurement service Klout introduced the next iteration of user profiles on Friday.

The new layout, which looks like a mixture of Twitter and Pinterest, has been designed to give others a better idea of what influencers do online. Read More

Pens used to be the go-to swag item for companies around the world but no more. Ditch the boring swag, and hand out items that are more useful to your current and potential clients. Read More

Brian Clark at Copyblogger tackles the one question he's asked more often than any other: “What’s the future of content marketing?” Read More

Metrics to Measure that also play a very important role and you need to start tracking them right away. While there are quite a few questions you can Read More

Would you like to improve the design of your social profiles? Here is a great sizing cheat sheet for all major social media platforms to help you! Read More

Working from home is a subject that almost every business owner and employee will have an opinion on. Whether or not is could be detrimental or beneficial to your business will vary on a case by case basis, but there are many pros and cons to be considered. Read More

We are continuing our series on How to Make the Most of Your HootSuite Account by reviewing how to use HootSuite for Social Listening, including both tactics and techniques businesses can use. Read More