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What makes a great entrepreneur? That may very well depend on a number of factors, ranging from their field of expertise to their personality. Nevertheless, there are a few qualities that any business owner can benefit from. Read More

Google is changing so often these days that many marketers struggle to keep up-to-date.

Just looking at all of the Google algorithm updates is enough to give anyone a headache. Read More

Search Engine Optimization plays a critical role in knowing how your site ranks in search results. According to a survey, 82% of marketing professionals see SEO effectiveness on the rise. But how do SEO and UX affect the ranking of your website? Read More

Scaling a business is something nearly all startups struggle with—but dispelling these common myths will make it easier to create a plan for growth. Read More

Generally when people hear the word factoring, they think of 8th grade math class. But if you’re in business for yourself and bill your customers, you’ve probably heard of factoring. If not, it is very important to understand what invoice factoring is. Read More

Believe it or not, Microsoft gives you a wide variety of Linux choices on its Azure cloud. And, they throw in FreeBSD as well. Read More

For those uninitiated, the Pareto Principle - also called the Pareto rule, or the 80/20 rule - refers to a unique concept in marketing: that 20% of your effort produces 80% of your results. The 20% can take the shape of engaged employees, original blog posts, product images, media, and so on - basi Read More

Today, there’s little doubt among marketers that SEO and social media are two must-have components of any effective digital marketing strategy. After all, SEO is arguably the founding-father-tactic of digital marketing, and social media is the place on the web where our audiences gather, share and Read More

If your readers are not impressed by your blog post title they will not click through it to check out your post - it doesn’t matter if you’ve done the best formatting to your post. That doesn’t count if your title is not powerful enough.
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The entrepreneurs of the 21st century are tech savvy, they are compelling and they are ambitious. But they are also dependent on the stability of skilled freelancers. Which one are you? Read More