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As you work on a roundup piece for your blog or newsletter, you may be thinking something along these lines:

“This piece will generate more traffic and/or subscribers than my other posts or emails, since it circulates ideas and encourages conversation.”

Well, that’s certainly true. No type of Read More

Building a profitable business isn’t just about setting it up well, it looking nice and then driving traffic to it. Instead, those are just the very first steps. Read More

Having a functional website is a must have in the hospitality industry today. However, there are more ways to go above the standard and have a noticeable presence online. Read More

Having a functional website is a must have in the hospitality industry today. However, there are more ways to go above the standard and have a noticeable presence online. Read More

It’s expected that by the middle of this year, Facebook will begin running out of places to show ads. For advertisers that means it’s going to become more costly to put your ads on the social network.

For that reason, it’s becoming even more important to get a decent return on your Facebook Ads Read More

Online marketing receives immense attention in the business world, but one cannot neglect traditional offline marketing campaigns, tools and methods. There are some techniques of SEO strategies that work better in some scenarios too.

Here are five offline branding strategies that stand to benefi Read More

If you are looking for a good way to effectively incentivize good employee performance, you have to take the right approach. Read More

Buying an existing business offers plenty of upsides.If you want to be the one that takes an existing business into a new direction, follow these steps. Read More

As soon as you get out in the real world, your plan is going to have to change and adapt. So, why bother? Wouldn’t writing a business plan just be a waste of time? Read More

Developing an effective marketing strategy requires careful planning and deploying unconventional tactics. Here are 3 tactics you can deploy effectively. Read More