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Despite its cost effectiveness and superior return on investment (ROI), many of us still struggle to unlock the benefits of email marketing. Wouldn’t it be wonderful to know exactly what the very best email marketers are doing, unearth their secrets… and steal ‘em? Read More

Social media selling can be a lucrative way to capture people where they spend a ton of time: on social media. But is it right for your business? Read More

Making critical business decisions based on traditional customer service metrics alone can be detrimental for your brand.

Rethinking your metrics ensures that you’re targeting and measuring the aspects of your services that matter the most to your customers. To make this process more manageable, Read More

The last thing an online shopper wants to see when they finally receive their purchase is a fragile item that’s been crushed, cracked or otherwise damaged during the shipping process. It can really hurt the customer experience while also costing companies money to replace the broken items.
So just Read More

Social media has dramatically transformed how we transact business across the globe. It has made it possible for firms to target their customers in a very deep manner and this has had striking results in the way businesses are run all across the globe. The key thing that has made this type of marke Read More

Technology offers us a plethora of solutions to make our lives easier as HR professionals and business managers. Or at least it tries. It doesn’t matter if you’re migrating from an outdated system, or looking to implement from scratch for a new business. Sometimes the main challenge is choosing the Read More

There’s been a quite a bit of reaction to LinkedIn’s findings that 52% of jobseekers would turn down a role at a company if they didn’t share its core values. It’s becoming clear that if your company doesn’t take core values seriously, it’s putting itself at a serious disadvantage. Read More

6 Tips for Building a Larger Following on Twitter for Your Business
Building a larger following on Twitter should be a key focus when using Twitter as a social media marketing platform for your business. Read More

Exclusive interview with power couple Kane and Alessia Minkus on their fascinating entrepreneurial journey. Here is the Q and A. Read More

If you're looking at a slow few weeks around the office, here are a few content marketing ideas to make the most of your downtime Read More