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For online publishers mobile traffic serves as a serious monetization headache. Less ad inventory available per page view is creating new ways of expanding publishers’ already slim profit margins. Mobile RTB ad exchanges are a great solution. Read More

Retailers can reap the revenue benefits of omni-channel shopping, but only if they know how to attract and connect with these highly desirable consumers. Doing so requires a deep knowledge of how these shoppers behave. It also requires structuring the company to be able to act on these insights. Mu Read More

Bits & Pretzels: 3 days, 5000 participants

Bits & Pretzels evolved into the biggest festival for founders in Europe. But the number that gives the best testimony is the overwhelming percentage of participants that come back every year to refresh this experience. Read More

More often than not, businesses are judged first and foremost by their social media presence. If and when a crisis hits a business, it will very often start (and if not start, at least play out) in the very public sphere of social media. Read More

This guide will show you how you can use your customers and website traffic to promote your business. All you need is LeadPages, and Omnistar Affiliate Software. LeadPages helps you generate leads with their beautiful landing pages and lead capture pop-ups. Omnistar Affiliate Software makes it easy Read More

Your first six months as a freelance writer will be trying, a little scary at times, and will teach you many lessons about what works and what doesn’t.

However, these tips can help you make the most of your first six months as a freelance writer and avoid making some of the most common Read More

When you're in the midst of growing a new business while still working at a nine-to-five job it can be hard to know exactly when it's time to go. Although the future is uncertain and you won't have as much stability, sometimes it's worth taking the plunge and diving head first into your own company Read More

Headlines are the most important part of your website. What makes your readers tick? Why do they choose to read one article over another? Luck? Whimsy? Read More

While it’s true that added friction reduces the likelihood of a desired action, activity in an of itself should never be the sole aspiration of an email marketing strategy. Overall list engagement is a better indicator of program health rather than the size of your lists.

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Do you need to be closing more sales than you are after meeting with a prospect?

Stop sending email and learn how you can use video to personalize the follow-up experience and start closing more sales today. Read More