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When you start a business, how do you choose the location? The answer depends on your type of business, your customer base and how you sell. Read More

Many entrepreneurs assume that everyone will love their solution as much as they do, so they tune their marketing focus based on their own needs and wants. That’s the right place to start, but real growth and scale requires attracting customers who are not like you. Expanding your market into these Read More

More than 3 billion people use the internet. One way they use it is to search for and acquire information that will fulfill a need. Your information product can fill their need and fill your sales funnel with prospects. Read More

Services and goods are not the only things the customers are on the lookout for when they pay a visit to your store. Read More

Remarketing refers to a clever way of connecting to visitors who have not made an enquiry or purchase on their first visit.
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Social media has become a great way for companies of every size to reach out to their customers. If used correctly, Instagram is more effective than using other social platforms, including Facebook or Twitter.

Learn how to use your images to raise brand awareness for your company and i Read More

Here are ways you can use these presentations to get more traffic to your social media accounts, blog or website. Read More

Is your small business still manually onboarding employees? Are you concerned about maintaining compliance with new benefits laws, like ObamaCare, or how to effectively credit 401(k) contributions? As a solopreneur myself, I know how frustrating and time-consuming it can be to sort through stacks o Read More

Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by amping up the quality of verbs you use. Verbs show action, and the way you describe that motion can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can Read More

You’ve seen it… over, and over, and over again:

“The only thing readers read are the headlines.”

“The headline is the most critical part of any post.”

“You should spend 90% of your time on the headline; 10% on everything else.”

In fact, pretty much every article you’ve ever read on epic Read More