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Everyone believes that what they have to offer is the bee’s knees. But having confidence in your product is not enough. It takes a strategic plan to reach your audience. In today’s world part of that plan should be visual marketing. Read More

So you’ve got a great idea for a new product or solution and you think it’ll be a sure-fire hit. Not so fast. To find out if your idea has traction, you need to test it.

It’s an often-overlooked step that can help you refine your offering and ensure a successful go-to-market strategy. So before Read More

Social networks have exploded in recent times, and marketing experts have followed suit, seeking to make the most out of the massive reach and connection potential of these new platforms. And there's a lot to like about social media marketing. It’s cheaper than most forms of traditional outreach, a Read More

Video content has experienced a dramatic growth over the past two years. This fact is not surprising because this channel has many advantages to deliver information to a potential customer. Let’s review what preferences video content is able to give to online stores. Read More

Ryan Steinolfson (pictured above and with Darcy Kempton and Alex Khan at the bottom of the page), also known as “Periscope Ryan”, is a business and branding strategist, digital marketer, public speaker, action sports enthusiast and live streaming “gadget guy.” Small Business Trends first met Steino Read More

Even though the color of their money is always green, all startup investors are not the same. Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Taking on equity investors to fund your company is much like get Read More

Chances are you’ve experienced the following: You’re with a small group of friends at a nice restaurant. Everyone is enjoying the food and conversation when someone decides to take out his phone — not for an urgent call, but to check email, Instagram, and Facebook.
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“Why on earth would you have a popup like this on your photography website,” someone asked me yesterday.

They were referring to the screenshot above. Read More

Engineering business can be very reliable and profitable if you have the right skills. Here is everything you need to know before embarking on that journey. Read More

If you want to see your business grow by leaps and bounds, go the extra mile (many business don't go that far and that's sad) and get into your customers' heads and hearts. The key to making a good business great is to know your targeted customer almost as good as they know themselves.

Here's wh Read More