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Video marketing has rapidly become a popular way of driving traffic to a website and gain the attention of prospects, but manufacturing companies often struggle with the best way to incorporate video marketing into their overall industrial marketing strategies. Read More

Different marketers are likely to have different ideas to measure the success of a content marketing strategy, but it really boils down to the four essential metrics – measuring consumption, measuring social sharing, measuring lead generation and measuring sales.

• Consumption metrics – Easiest Read More

"I know that this expensive herbal tincture homeopathic remedy is merely an expensive placebo. But I'll take it anyway, because placebos work." A friend used to wear a fur coat in the winter, telling me that it was the only... Read More

Let’s see how you can turn your website into your gate for clients to walk through and how to get targeted traffic to it that will be easily turned into buying customers. Read More

It turns out that friendly customer service is worth millions and millions of dollars. Find out how your call center can deliver friendly services. Read More

Which is better? Writing for SEO or writing for real readers? Quick fix SEO methods might temporarily bring you more visitors, but are those visitors turning into customers? Are you actually turning away potential new customers before they even see what your site is all about? When search engine op Read More

In a comment to my post last week on steps to making your way in social media, a reader on BizSugar asked, “Hi Rachel, So what would be your top tip for choosing the right social media channel/channels for your business? "
Find out my response - and more! Read More

Admit it: at one point or another, you’ve wished that a team of business experts would swoop in Shark Tank-style and give your company a big jolt of energy and some tough love.
Running a company every day can be downright exhausting. It’s easy to get caught up in the minutia of sales numbers and m Read More

Going viral is the gold star of blogging, social media and content marketing. It’s the biggest, brightest, shiniest gold star that we all strive to be awarded with when we hit publish on a new post or share a new update. Read More

Picking a perfect WordPress theme for your blog/site would be a tedious task. A Minimalistic and Clean WordPress Design Gives Charm To Every Eye!

But how to select a perfect WordPress theme for your blog/website?

Check the effective tips given! Read More