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What you do in small business marketing has a short term and long term effect. You may not realise it at the time, but taking the wrong actions for a short term gain can harm your brand over time. Here are some examples that show short term gain that can lead to long term pain. Read More

was reading this post on the Wall Street Journal blog yesterday and it really made me think about how some people I know always seem to be stressed out. After reading this blog and thinking about it a little bit, I really agreed that more often than not it seems like people that make more money i Read More

I'm a late night gal. All though I do spark after my java and eggs in the mid AM and then again at 3 and again after tennis around 8 or nine. I suppose the Read More

Short answer? You don't. Viral video relies on great content, humor (or shock value), connected people, the power of social media and a whole lotta luck. Read More

Advertising laws you should follow may sound boring compared to the other topics we have talked about here but nonetheless necessary. One of the benefits that you lose when you don’t have your own advertising agency to service you is the free legal consultation. As you know, anything that goes out Read More

Entrepreneurs are busy people. It can help to have a checklist of things to help you keep on track, and stay with the big picture. February was a great month to really get things moving with your business. March is a great time to build up momentum. Here are 5 things you can do as an entrepreneur d Read More

New social media tools reviewed: here are the favorite tools discovered in the last 6 months by our social media experts. Read More

Sam Spade, the hard edged protagonist of The Maltese Falcon, is in some ways the quintessential small business owner. He is a private detective (or dick if you prefer) with an office, a partner, a secretary and a network that would make a social media climber swoon. As a small business owner he Read More

Wordle is nifty little utility able to pack a big punch on improved copy, especially for SEO. Read this post to discover a valuable tool to add to your copywriting arsenal. Read More

You read that correctly. You should stop listening to A-list bloggers. Oh, don’t take my word for it. This comes from one of the best bloggers on the internet, but I have a question for you before I reveal who it is. Have you ever played the shell game? I know, I know. It’s a scam, but no matter Read More