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You know it’s not realistic, right?

Consistently creating super-engaging content that gets your audience’s pulse pumping, sends intellectual stimulation levels soaring, and generally blows the socks off readers every single time. Read More

Content marketing doesn't have to be complicated. This case study from Jay Baer explores how his dentist uses Facebook Live to educate patients and prospects. Read More

Email marketing is the new direct mail. The good news? Customers respond well to a quality email that offers value. The bad news is that people get a LOT of emails every day. Your email marketing efforts must stand out. But before any of that happens, you must have people ON your list to actually s Read More

If you've just started your business, you might not have office space. Find out why coworking can be a great solution—and offer more than just a desk. Read More

Has brand storytelling jumped the shark? Many brands embraced storytelling as a way to engage with consumers but what they really want is more leads and sales. Does this make storytelling a nice-to-have, rather than a need-to-have? Read More

We have posted before on the general value of marketing influencers and how exactly they represent your brand to their own audiences. But there is a more unique creature on the rise: The Instagram influencer. Pay this influencer, and they will make a post about your brand on their feed, essentially Read More

With the celebration of 30 years since the creation of GIFs , the iconic files that create mini animations show little sign of losing popularity. But are these sometimes hilarious files still so popular in social media posts and even business chats really appropriate for business communication? Fun Read More

Working capital can represent a serious constraint for publicly traded companies. Without sufficient capital, they may stand on the wrong side of gaps in capacity with no clear bridge. Read More