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Many business owners think of shareholders' agreements as unnecessary corporate documentation or as a corporate formality. However, these agreements can save your business from "partner" break-ups and, even worse, shareholders' heirs or power of attorney holders. Need more information? Watch the vi Read More

Dan Steinman, Chief Customer Officer at Gainsight lays out 3 practical, actionable ways to not only understand your customers better, but to engage with them in a way congruent with their relative value as a customer.

The three steps are:
Step 1 – Segment your Customers
Ste Read More

Dan Steinman, Chief Customer Officer at Gainsight lays out 3 practical, actionable ways to not only understand your customers better, but to engage with them in a way congruent with their relative value as a customer.

The three steps are:
Step 1 – Segment your Customers
Ste Read More

Why let your committed readers unsubscribe when what they really want to do is update their email address? Read More

Even in this age of videos and text messages, the quickest way to kill your startup dream with investors, business partners, or even customers, is embarrassingly poor writing. Being very visible in the startup community, I still get an amazing number of badly written emails, rambling executive summ Read More

Do you want your Facebook page to stand out from the crowd? Here are some actionable ways to achieve your goal. Read More

There’s one stat you need to pay close attention to on YouTube and that is Audience Retention because it tells you where your audience stops watching. In other words, it measures audience engagement for that particular video. Read More

There’s one stat you need to pay close attention to on YouTube and that is Audience Retention because it tells you where your audience stops watching. In other words, it measures audience engagement for that particular video. Read More

There’s one stat you need to pay close attention to on YouTube and that is Audience Retention because it tells you where your audience stops watching. In other words, it measures audience engagement for that particular video. Read More

Planning to start a business is something, and doing it is a completely another thing. As an entrepreneur, you need to keep an eye on a lot of things when you have planned to start a business. The major challenge is to let people know about your existence in the first place. Read More