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While Social Media Engagement involves active participation in social communities to shape the dialogue and to utilize it as a customer service channel, Social Media Analytics is all about analyzing data available through social channels to improve business. We share a few examples to spur your own Read More

"In an acquisition scenario, there are a few weeks when you're thinking about the money you could make and it brings out the worst in people because they're near-term greedy," Scott Belsky says. "Anyone who wants to stay in an industry for a long time will learn that loyalty and success of individu Read More

Coming up with traffic generating ideas for your local business YouTube videos can sometimes stump even the most creative and artistic business owner. No matter what type of business you have, however, there is content that can help you generate more sales. If you're having trouble coming up with i Read More

Over the past year, Facebook has been rolling out algorithm updates that have resulted in decreased visibility for business’s organic page posts. So how do you beat the odds? Here's 13 tactics to beat the Facebook algorithm and help you get your fan engagement back! Read More

By Emad Rahim

Let’s quickly clarify a few things before we get into the nitty gritty of international marketing and global marketing. Both terms sound similar, right? And the word ‘global,’ in a way, correlates with ‘international,’ right?

But the correct answer is ‘no’. They are not analogou Read More

By Emad Rahim

Let’s quickly clarify a few things before we get into the nitty gritty of international marketing and global marketing. Both terms sound similar, right? And the word ‘global,’ in a way, correlates with ‘international,’ right?

But the correct answer is ‘no’. They are not analogou Read More

So you’ve finally gotten around to starting a blog for your company’s website. You’re headed in the right direction, but there’s still a lot more you need to learn. With these business blog writing tips, you can go from business blogging newbie to business blogging expert in no time at all. Read More

You should leverage modern POS solutions as a cost effective way for small retailers to compete in the growing Asian retail markets. Read More

Like thousands of professionals all over the country, you're trying your best to stay organized, keep your appointments, and still churn out the countless hours of work you need to keep pushing your company forward. Read More

Market research was once the purview of only big companies. If you weren’t a Fortune 1000 brand, investing in any form of customer research was outside the scope of what many businesses could afford. Today, advances in market research technology have opened a whole range of services to even the [.. Read More