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Praising your employees won't help them be more effective. Instead, learn how to use the right ratio of criticism and praise to help them succeed. Read More

Marketing is not easy. It takes time, expertise, guesswork, trial and error, and a bit of luck. If only there was a magic answer along the lines of “Use these three social media networks and all of your problems will be solved!” Unfortunately, that is not the case. Read More

If you want to ensure the success of your text marketing list now and in the future, consider these 6 text message marketing musts. Read More

While the Summer is still not over, it's August and it's time to start thinking about what is going to come next for your small business. Here are a few things that small business owners should be sure to get done before the end of the Summer in preparation for the rest of the year. Read More

Lee Odden is one of the most sought after minds in online marketing today. His book, Optimize, is a must read for any small business owner or marketing professional.

Lee’s accomplishments are many. His bio is too impressively long to just copy and paste here and so devoid of fluff that I can’t e Read More

This is not satire; this guide really exists and the quotes in this post really come from the CIA’s Style Manual and Writer’s Guide. Read More

(by Fran Tarkenton)As the quarterback for the Minnesota Vikings, NFL Hall of Famer: Fran Tarkenton had to trust his teammates. When they drew up plays, especially in critical situations, he knew they saw things he didn’t, and needed their input to make the right decisions. Every down depended on th Read More

(by Fran Tarkenton)As the quarterback for the Minnesota Vikings, NFL Hall of Famer: Fran Tarkenton had to trust his teammates. When they drew up plays, especially in critical situations, he knew they saw things he didn’t, and needed their input to make the right decisions. Every down depended on th Read More

The process for creating a truly successful landing page is simple. Test it by changing different elements. Keep the elements that work. Then, and this is my favorite part of the process, you start the whole thing again, to make your landing page even better. Read More

What are you looking for when making a decision on what SEO software tool to buy? How do you identify and pick out the best search engine optimization tool and making sure every single penny spent on it gives back return on investment? The first and foremost question you need to ask yourself is,... Read More