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Recently I received an invitation to a Webinar whose purpose was to "optimize pay-per-click ads." It turned out the "optimization" being offered, based on the presenter's research, had to do with a failure to clearly state the value proposition. Who would have thought?

That a Webinar was offered Read More

As I read many blogs on a daily basis, I am surprised to see how few of them talk about how truly difficult it is to monetize a blog. Sure, there are some great articles out there on HOW to do it. Read More

Are you looking for a way to drive more people to your website or social media profiles? Add a QR code to your business card. Read More

The stalled economy has given rise to a new target market: the Boomerang generation. Although their name is reminiscent of Baby Boomers, the Boomerangers are between the ages of 22 to 29. They’re single, recent college grads who have full-time jobs. What’s so special about them, you might ask? Well Read More

Are you aware of the changes that may be coming to 401(k) loans? And what if means for your business? You should be. Read More

Don't assume you know what your customer's want, or that you are even targeting the right segment. Paying attention to how your customers interact with your business and pivot for to stay innovative. Read More

As countless small and home-based business owners struggle to maintain a healthy cash flow amidst poor sales and rising costs on everything from commodities to health care, retirement planning often falls by the wayside. The following tips can help you save for retirement while on a tight budget. Read More

Social media etiquette aside, there are benefits for all of us in social media bookmarking and blog commenting strategies.First, when you share valuable information through social bookmarking, you position yourself as a resource to your online community. You train your potential customers to follo Read More