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Your business cards hold the identity of your business, which are yet to be handed to your potential clients. But presentation is not only confined to the physical appearance of your business cards. In fact, it refers to a total package of creativity in appearance, as well as in marketing. Read More

Hair and Beauty salons are very much a location based business. No one will drive for 45 minutes to go to a salon unless they are getting married and they want to go to the absolute best hairdresser. So based on the nature of the business, the website should have the same aim. Below I will list a f Read More

Bing Webmaster Tools include features like disavowing backlinks, SEO reports and analysis features making it a contender to Google’s webmaster tools. Do you use Google webmaster tools, Bing or both? Read More

Facebook engagement is one of the biggest challenges that most bloggers are facing today. The problem with EdgeRank and chasing down our fans and followers on Facebook is that somehow we get lost in the madness and forget why we set up a Facebook page to begin with. What I mean by that is, unless y Read More

Before you try inventing something new, try clearing your company of all the old clutter that inhibits clear thinking. Read More

Creating a great newsletter doesn’t have to be this way. Here are some ideas to make your newsletter dynamic, informative, and something your customers will want to read, while at the same time, not giving you a last-minute headache. Read More

What makes the best website content? This infographic details four key elements that all types of content must have to be effective at driving traffic to your site. Read More

Telling your company story visually has never been easier with the visual tools like Pinterest, Instagram and Facebook Timeline. These tools also allow for a visual conversation with your customers, engaging them in story telling. Here are a few tips to using the three most popular visual sites to Read More

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving Read More

This post offers some words of advice on how to get over your fears and prepare yourself mentally and financially when starting a business. Read More