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This is odd: people frequently purchase products that they know they don't like very much. This is why they do it. Read More

While improving personal finances is certainly the motive behind why many entrepreneurs and small business owners start their ventures in the first place, for BizSugar Contributor of the Week Tom Drake this was the case in more ways than one. Read More

Many people look at the popularity of Facebook and decide that because it has such a large membership means it should be the primary social network to focus their marketing efforts. But people are not on Facebook necessarily for business networking or to make B2B purchases. Most people on Facebook Read More

Many local businesses are content if customers seem “generally satisfied.” Others aspire to something more — they seek the kind of passionate customer satisfaction that inspires glowing thank you letters and backyard fence referrals. Here are eight ways to spark customer love:

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Do you hate negotiating? Is it the confrontational aspect that makes you uncomfortable? The good news is that it’s really not that hard to negotiate well, as long as you remember two words: walk away. Let me show you what I mean by that. Read More

In a previous article entitles “Factors of a Competitive Advantage” I covered the three main areas a company can compete without an existing relationship. The three areas again are Cost,... Read More

I recently had the chance to interview blogger and internet marketing whiz Kim Castleberry of Just Ask Kim. Most of you know Kim already or you might remember a post I did called Video Blogging Women on the Rise over a year ago. Kim is certainly on the move, and on her blog, she provides in depth t Read More

With all of the frenzy surrounding Black Friday deals, and how they can benefit customers, businesses need to take some time out to consider whether or not offering deep discounts is best for their own businesses. Read More

1. Plan for the future a few minutes each day. Assume that your product has stopped selling all of a sudden. What direction will you take your company next? What new income stream can you add? This is a time for day dreaming and recording notes in preparation for the future. You don't necessarily h Read More

You want to be profound at marketing? It’s all within who you are. In my first post, The Best Kept Secret to Creative Business Success, I asked you to focus on what makes you feel vibrant. Read More