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Barcodes have changed the world and can be found on almost any product or package produced today. The simple collection of lines printed on a piece of paper... Read More

The moment of "yes" happens when everything lines up perfectly. To get the yes, here is your ARUBA Marketing™ checklist. In short, the acronym to help you remember is ARUBA, where people not only vacation but also represents when people are most comfortable to move forward. Read More

Seth Godin provoked more thought with his usual precision but a question is left on the table. If generosity makes you happy, what is generosity? Is it based on your own inner gut? Or do you rely on others for the definition as they say "you are generous if you give/donate more"? Read More

Either you have no time, low skill, or prefer to avoid writing. You realize that without an article, blog, ebook, white paper, special report or declaration... there will be no progress. Writing is involved in any form of marketing. Who can you hire? Who will help you? Read More

Entrepreneurs see the possibilities and take action where others sit and wonder. Intrapreneurs have the heart of an entrepreneur but pursue their vision within a company. Read More

In a typical day, how many times do you swing back and forth between loving the stuff you’re working on and hating it? But that’s the nature of the work, right?. And it’s why we love the solopreneur life. Read More

Want to be more successful in business? Here are some tips from the Zen book on how your business can prosper by adopting some Zen strategies. It seems that Zen is really in. So let's see how its concepts can help you in business. Read More

Sorry, social media is NOT the most trusted resource for news and information. These charts shows which media people trust for news and information. Read More

Why this is important: If you are sending (blasting) emails which are perceived as SPAM, anything over 0.3% will get your account red flagged. SPAM compliant rates should be 0.1% or lower , although the actual threshold that most ISPs publish is 0.3%. Read More

How much does it cost to advertise on Facebook?

How much should I spend on Facebook Ads?

These are the two questions that I hear the most when I talk to marketers who are first thinking about how to run a Facebook Ad. And so it should be. Marketers need to be be able to estimate their ROI abo Read More