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There are often a lot of questions about how best to use Instagram for marketing. And while the actual strategy will vary for each business and brand, there are some key rules that you should adhere to. Read More

From failing to follow up with customers to not establishing your value, these four simple yet common marketing mistakes are costly. Here’s how to prevent them. Read More

“Your satisfaction is 100% guaranteed!” That’s not a bad line when you’re selling a tangible item like a car or a grapefruit, but what about your design? Or, frankly, any professional service? Client satisfaction isn’t what you think it is. When it comes to professional services, the customer isn’t Read More

Small-business owners get unsolicited advice everyday. Some of it can be very helpful, some of it is better off ignored. If you hear any of the "words of wisdom" listed below, our advice to you is to smile, say thank you, and move on.
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The death of QR codes has been greatly exaggerated.
Originally adopted by Japanese automakers in 1994, businesses have swarmed to use quick response codes—those square, black and white pixelated cousins of bar codes—as a techie way to reach customers on their ever-present smartphones since the ear Read More

A business owner charged with white collar crimes will learn quickly that companies of any size can be affected. How to survive? Read More

It is important to recognize that daily deal sites, like other local internet marketing tools, need to be used wisely. Read More

Would you like to visit a blog where you see the same post for months? I’m sure not. Blog post frequency does matter to keep your readers engaged. Read More

Building the ideal corporate culture doesn’t happen by chance. If you are a leader of a company or organization and you want to instill a customer service culture, how do you make it happen? Read More

Brad Farris lists out his top ten qualities of a good employees. A few of them might surprise you! Would you add or change anything on the list? Read More