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This is a list of 10 truly helpful, insightful articles about how to take your copywriting and online marketing to the next level. The list includes pieces on such key topics as titles, formatting, conversion, and the value of social media. Read More

I’ve been doing advertising for almost a decade and we have come out with AT LEAST a hundred small advertising ideas that should have been implemented. Unfortunately, many of these never saw the light of day. It’s not because the ideas are bad, it is mostly because of one of the following reasons: Read More

Sometimes marketing simply doesn’t work. We’ve all dealt with that big sale or event we thought everyone would come to and only our mom showed.

It turns out it’s not the marketing itself that doesn’t work, it’s us. We are our own clever saboteurs. Read More

To start a new web site or blog can be a challenge if you're not technically educated.

But don't be intimidated - I'm happy to share with you the 12 steps I use myself every time I set up a new web site or blog.

Download my updated "Web Site Startup Checklist" PDF for free!

It's 18 page Read More

“Advertising is a luxury, content is survival.” No matter how you get someone to your site, the content is what keeps them there. To attract and retain customers, deliver valuable, relevant and compelling content to your customers on a consistent basis. Your brand should become the media, with you Read More

Today the SBA unveiled its new website. But what’s new? Well, quite literally everything, - a new look, new content, new navigation, and robust personalization features. The site has undergone a dramatic transformation, from soup to nuts, making a progressive leap in the way federal agencies use We Read More

The Big Book of Social Media Case Studies isn't just packed with great social media case studies, it's an IDEA book. I'm reading it. You should be, too.

I didn’t always know Bob – we met in a roundabout way, which is just about always the case for me. I don’t know about you, but indirect routes Read More

Missing a tab and don't know where to find it? A complete guide for you to understand new profile and how it affects your privacy settings and apps management. Read More

What makes you pull a book off the shelf and look inside? Whether we like it or not, a book is judged by its cover.Can you get by with an attractive cover and let the content stand on its own? Does your long-form content deserve special consideration on the design front? Read More

Social media monitoring is an essential component of many PR plans. We recently spoke to PR pro Alex Greenwood about the importance of social media monitoring for public relations and the importance of using monitoring to avoid PR disasters. Read More