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Yesterday afternoon, I saw a post entitled Top 10 Tips for Social Media Monitoring that reiterates one of the most essential elements of any social media tracking study: Know why you are monitoring.

An essential element of any social media tracking study is knowing why you are monitoring. Spiral Read More

There is a great little trick for keyword research I never would have learned without being a lifelong learner. There are other benefits too. Read & chime in. Read More

There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs.

The 4 Characteristics of Marketing Metrics: Behavior-Based, Integrated, Optimizable, Comparable. Do you agree? Read More

Everyone likes pretty things. In nearly every situation, people prefer pretty over ugly. Pretty people tend to earn more. Pretty houses are worth more.

In the world of direct mail marketing, ugly has a big advantage. Read More

There are many benefits when it comes to being a freelance writer, or any type of freelancer for that matter, but there are also a few hardships that come along with the job. Remember, the sweet is never as sweet without the sour. The biggest hardship of all is the unpredictability of income. Read More

Discover how Twitter and web applications can help to enhance your brand visibility via Clients Testimonials on your company blog. Read More

Need a little boost in your small business PR creativity? Check out the following 26 annual events and bizarre holidays. Many of these are great ways to get small business PR in December as media outlets and reporters will find them just quirky enough to cover your angle tied in with one or more of Read More

Developing mobile marketing solutions is part of our game plan. Doesn't it only make sense to reach consumers where they want to be reached? Industry trends agree.

Designing mobile marketing solutions for our clients is an integral part of our business plan. If you’re reading this blog, I’m prob Read More

Learn how to add buttons to any WordPress theme to allow visitors to easily submit the current blog post to social bookmarking sites. Read More

If cheap clothing is not good for professionals, how can a free web site design be good for a professional web site? A free web site design won’t match your business model as each business requires a custom made web site design to look convincing and represent itself professionally and attractively Read More