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Recently we at Visible Logic attended UXPA in Boston. Here are some of our takeaways on how Web UX affects brand experience. Read More

I’m often asked whether blogging is really a necessary part of running a business. This question is most often asked by small business owners who simply don’t have the time or skills to regularly create high-quality content. And even if they did? They wouldn’t have a clue what to write [...] Read More

The self- employed are never far from the television when the investors are swimming in the Shark Tank. It’s become an addiction for those passionate entrepreneurs looking to take their businesses to the next level with a little help from the Sharks.
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So you’ve thought of it … taking your design ideas and putting them out there for everyone to see.

But you have questions.

Does it cost a lot of money to get started?
Do I have to use my own designs?
Can I set my own prices?
Where will I sell my T-Shirts?
How much money can I earn?
Well Read More

Bookkeeping is an important activity that every business should carry out rigorously. The balance sheet, income statement and cash flows are the most important financial statements that form the core of your company’s account book. Read More

One of the most rewarding aspects of marketing is the challenge, so realize that you’re up for it. You can grind your way to gaining traction.

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You’ll find that experts in most fields recommend getting a mentor. Whether it’s in the business world (including here on Bplans), the arts, academia- you name it, and a thought leader in the space will refer to the benefits of seeking a mentor. But then what? Read More

Picture this. The great post you bookmarked a few days ago has been replaced by a 404 error message.

Sounds familiar? Well, that’s because the 404 error page (“Sorry, the page you requested cannot be found”) is a very common occurrence. It pops up on a visitor’s screen every time they input a ba Read More

Because the purpose of native advertising is to blend into the form and function of the content around it, it can be tricky to spot. Here are some examples of native advertising caught in "the wild". Read More

If the thought of online marketing stresses you out, you'll love these easy tools and shortcuts designed to make you look like a marketing genius! Read More