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Marketing is all about creating awareness and generating leads. You may be using PPC, SEO and social media to bring visitors to your website, but what do they do when they get there? Your website's job is to turn those visitors into qualified leads and customers. Is your site up to the task? Read More

Getting the federal government to buy from your company is one way to open up new markets and get reliable, repeat customers. But to break into government contracting—if you’ve never done it or have merely dipped your toe in the water—requires learning the ropes. Read More

It’s up to you to find the right balance between focusing in on a certain topic you want to tweet about and then jazzing up your twitter account a little by tweeting about other things that are interesting and fun. Why? Because so many people fall into a rut with Twitter by constantly tweeting abou Read More

Has your small business considered a Groupon campaign? This post provides you with the costs and benefits of launching a Groupon campaign...and what you should consider before doing so. Read More

Imagine walking into a store to purchase a particular item. As you pass through the door, you receive a promotional ad from the retailer on your cellphone, but the discount is for another, unrelated product that you happen to be actively searching for. Did they read your mind? Read More

The U.S. has technically hit its national debt ceiling. Really, we’re out of money. See what the debt ceiling is and why you should care. It might even affect your business. Read More

Women should be respected as well! Generally speaking, men are held in great esteem in all parts of the world, so why shouldn’t women have their share? Soldiers and war heroes are honored and commemorated, explorers are granted immortal fame, martyrs are revered, but how many people look upon women Read More

A video conversation with Small Business Trends creator Anita Campbell where she share how the site became popular and talks about Small Business Influencers. Read More

While it doesn’t seem like there would be much of a difference between a budget and a spending plan, there are subtle differences that have a lot to do with your mind set. Does your business have a spending plan? Or a budget? Read More

Learn how to organize your Twitter followers using Twitter lists. Leverage these lists to build your personal brand and your network. Read More