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When you are perfecting your marketing strategy, you need to know how your customers think and what it takes to influence them.  Human beings are stubborn creatures who are reluctant to change their perceptions.  When you market to them, you need to know what it takes to change their minds. Read More

I’ll be discussing 7 Tips on how to create an effective street advertising for small businesses. Let’s begin by defining street advertising in the context of this article. This is actually under the umbrella of Out Of Home Advertising or OOH. This is any form of advertising that the consumer... Read More

Home based opportunity sponsors see the same old boring pitches day after day. Even the content demons can turn the online realm into a snooze fest.

Be clever. No need to think outside the box. Just think. Put thought into your internet marketing campaign. Read More

It’s that time of year…time when an entrepreneur’s thoughts turn to year-end tax planning. And that’s a good time to think about your business’s accountant. Do you have one? If you’re still doing your own books or taxes, it’s time to reconsider. A good accountant can quickly recoup the money you sp Read More

Virtual assistants are qualified individuals providing administrative, technical or creative assistance from a home office, and generally work on contract. They are not fully-fledged employees... Read More

When it comes to multitasking, modern man is a true master, this article is a nice read about multitasking side effects on our activity; why multitasking is not good Read More

I’ve written about the topic of referrals a bunch this year, but you get that, right – I mean, I wrote an entire book on the subject called The Referral Engine. (Hint: It fits in most small business owners stockings!)
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With only a few weeks left before the end of the year, instead of making a mad dash to the mall, make a mad dash to your accounting books and look for some last minute ways to save money, spend money and prepare for the 2011 tax season. It’s not too late to get your books in order for ... Read More

"Analytics Evangelist is an apt title for Avinash Kaushik of Google Inc. The Web analytics guru brims over with enthusiasm about the myriad ways that marketers can use data. But he believes the Internet still offers marketers a multitude of untapped possibilities related to consumer behaviour and p Read More

The Commerce Department reported that October '10 sales for the retail industry jumped 1.2 percent from the previous month, the most important gain since March. Read More