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If you startup is your dream, why would you want to think about an exit? It’s going to be so successful and so much fun that you don’t need to think about what comes after. Wrong. There are two very real and practical reasons why you need to plan an exit:

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In today's challenging economic climate, marketing teams are under increasing pressure to maximise ROI while at the same time improving customer satisfaction, reducing churn, and ultimately driving revenues.

As a result, many companies are trying to adjust their marketing approaches and process Read More

LinkedIn is the go to place for sales people doing discovery on their prospects. It is also the place customer 2.0 prospects go to do some discovery on the sales people they do business with. With over 85 million people on LinkedIn, it always surprises me when I talk to a sales team... Read More

An interview with Kat Gordon, founder of Maternal Instinct, about the importance of communicating your expertise to your customers. Read More

Secrets of a Twitter Guru - learn how Heidi Massey used Twitter to network her way to success and build a referral pipeline. Read More

Building backlinks can be a tedious job. Directory submissions provide little link juice, and exchanging reciprocal links will get you no where fast these days. So what’s the solution? How about a blogger outreach program? The opinions of bloggers are heard and respected by thousands, yet many comp Read More

Online marketing is obviously one of the most cost-effective weapons when targeting global markets, and with increasing numbers of UK companies looking overseas, it is crucial that web sites are found by search engines – whatever the country.

The golden rule for tackling new markets is to local Read More

Solopreneurs are extremely optimistic about 2011, even as they struggle with cash flow, time management, marketing, and other aspects of running their businesses. Those are among the findings in The Solopreneur Life 2010 End-of-Year Survey. Read More

Discover how these 14 facebook applications can help to encourage fans engagement for your business page in year 2011! Read More

Trying to make a sale on the web is becoming harder with more and more people trying to do the same thing you are which is ultimately, making a profit online. What makes it even more difficult is the fact that you could be up against some of the biggest players on the web like Amazon depending on w Read More