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A more effective way to sell involves a simple three-step process: ethos, pathos, and then logos. Just in case your Latin is a little rusty, ethos, pathos, and logos are the three corners of Aristotle’s “Rhetorical Triangle” – the use of language to persuade. Ethos is credibility, pathos is empat Read More

Let me first state a few aspects of my opinion about sales forecasts:

* They are the only rational basis for setting the priority of items on your ToDo list
* They are therefore indispensably essential
* They must be updated continuously; by every sales rep, manager and executive
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The minute expertise became an online commodity, the Internet was suddenly awash with experts. But many Internet users have learned the hard way that not everyone is who they say they are. So how do you choose the experts from the actors? Consider these ten tips. Read More

Your online identity is going further, faster and with more impact than ever before, yet many of us miss out on the seemingly obvious SEO power of our personal and company biographies. Read More

In the last few years, social media has taken off. If you aren’t using social media, some might look at you funny and ask why. Due to all of the success with social media, several people have created sites to help bloggers and niche communities by creating social booking sites. Since the creation o Read More

Creating and maintaining a blog for a small business can be a time consuming activity. Since time isn’t something that most small business owners have in abundance, why should you spend this precious resource on a blog? Is the return really worth the investment of time, energy, and dollars? Read More

If you are going to put a photo of two business people shaking hands up on your website then why not take a photo of YOU shaking the hand of one of your current customers and put this up on your website... Read More

In September, the Census Bureau released data from its first look at franchising across a wide range of industries. Collected as part of the 2007 Economic Census, this data provides interesting insights into an important mode of doing business. Read More

So what are the biggest mistakes Companies make using social media? Here is my not so sweet sixteen... Read More

Looking to grow your business in 2011? One of the best ways to liberate cash for business development is to take a scalpel to recurring expenses that you may have overlooked in earlier rounds of cost cutting. Read More