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If you’re marketing your business’s products or services as environmentally friendly, you’d better watch out. According to the latest Cone Green Gap Trend Tracker survey, Americans strongly disapprove of companies whose green marketing efforts are less than honest. Some 71 percent who will stop buy Read More

There have been a few blog posts here on Blogging Bookshelf that I’ve been a little nervous about publishing. That nervousness usually stems from me not knowing how my readers are going to react to what I’ve posted. The funny thing is that those posts are the ones that end up getting me the most tr Read More

Anyone who’s been on a cruise before knows that the cruise experience is all about customer service, from the attendants who clean your room and turn down your bed, to the wait staff and entertainers who make it their job to delight you in every way.

Having been pampered and indulged for a week, Read More

As the IRS continues its efforts to close the “tax gap,” small businesses may be at an unfair risk of getting slammed. A new Office of Advocacy study found that small firms are disproportionately affected by steps the IRS is taking to close the tax gap. Read More

Interview with Andrew Warner, Founder of Mixergy.com, on how he got Mixergy started, how he gets awesome interviews, keys to building the Mixergy community, and more. Read More

From Sandwich Boards and street corner fliers, place and time promotions have always been important to retailers. They are still an effective type of advertising to generate interest in your offering within a local area. Read More

Although there are a lot of free resources for small business, sometimes it does feel like information overload. It can get confusing on what are the right marketing strategies and tactics to action and what can happen is no action.New section of the website now open. Read More

Should you write content for search engines or visitors? You need traffic from Google but it's got to be useful or your site won't convert, won't sell. Here's a quick look at this false dilema and how to make search engine friendly content that users love. Read More

With corporate profits rising and consumer confidence showing increases as well, it seems that the economic recovery is finally beginning to take hold. But does that mean consumers are ready to start spending? Not necessarily. Read More

As the key marketer of your brand do you have enough knowledge to make the correct decisions if you outsource certain marketing activities? If you do not and allow them to have all the knowledge then you could be heading for trouble if their business fails or you break up. A couple of tips to help. Read More