In today's challenging economic climate, marketing teams are under increasing pressure to maximise ROI while at the same time improving customer satisfaction, reducing churn, and ultimately driving revenues.
As a result, many companies are trying to adjust their marketing approaches and processes. While the rapid and numerous advances in digital marketing provide a wealth of exciting opportunities to do this, it can also be a minefield for the uninitiated.
BEST PRACTICE: Beyond the email blast
Posted by marketingb2b under Direct MarketingFrom http://www.b2bm.biz 4859 days ago
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