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Recap of recent guest posts on Great Day St. Louis, Brightcove, and HubSpot with networking tips, advice on starting your own video show and some reasons your content isn't spreading. Read More

With the current state of economy the average families are left in bad financial situations and force them to go frugal. How bad is it in the US Read More

Think about your important contacts. Think about how much time and attention you’d really like to be able to devote to each one. The pragmatic fact of the matter is you’re forced to ignore every one of them most of the time. Ouch!! Read More

Rarely are marketing programs or campaigns perfect. Things always go wrong although the customers may not be aware of it especially as you present a picture of all being well. Having experienced this as a marketer and customer the problem often stems back to the planning and checking the details. Taking a little time upfront can save you lots of problems especially with customer relationships Read More

A new survey released by the National Association of Business Economics shows businesses, in general, added to their payrolls in the second quarter of 2010.

The report showed more than 30% of the businesses surveyed added jobs, while 14% cut their workforce. That's a big change from the second quarter of last year when a mere 6% said they were hiring. Read More

Reach and relationship have become the branding currency of today.
How you communicate your brand to your market will determine your success Read More

Aisling Foley has 23 years marketing experience in the IT industry. Before founding her marketing consulting business in 2007, Aisling worked as Head of Marketing for CR2 in Dublin and Dubai & prior to CR2, she worked as Marketing Manager in Sabre Holdings in Dublin Read More

I promised Susan Oakes a couple of days ago to post this article from a blogger I always enjoy reading, Sonia Simone of Copyblogger, in response to Susan's post "Your Customers Have The Need But Do They Have The Desire?" Check it out on her blog, M4B Marketing, or here at BizSugar posted about four days ago. In the post, in turn a response to another post from Stoney deGeyter of Search Engine Guide, Susan argues that "You need to work out the difference between those customers having a need and those that actually have a desire to take action." Susan is definitely right as far as she goes, but Sonia takes it one step further. Those customers with a "desire to take action" may just be the tip of the iceberg!
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Reputation matters. A lot. Online and offline. Every interaction big or small is either a chance to enhance your reputation or destroy it Read More

Some inspirational lessons on how the retail business is tough and every moment and every quarter counts. Read More