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People have some pretty crazy assumptions about social media - and it's my job to set the record straight. Here are the top 10 most ridiculous things I have ever heard. Read More

If you could pick one thing to improve in your small business marketing, what would it be? This short post will get your wheels churning. Read More

Ten contributors from across the world share their experiences using images in their content marketing, answering the following questions:

Where do you get photos for your content?
How do you choose / adopt / fit them into it?
What social media is the most effective for you in terms of visual Read More

If you manage your PPC program internally, consider hiring an agency.Find a new winner and you will supercharge your paid search program. Read More

There is a secret to “marketing plans” that most people fail to discover in their business lifetime. Are you ready for it? Hold on to your hat...

Marketing plans don’t have to be complicated.

Here are some simple strategies to create marketing plan tactics that deliver a consistent return on Read More

The U.S. is a highly competitive market–when companies of any size get to a point where they find it harder to increase their market shares, the natural tendency is to begin looking at other English-speaking markets. With the misconception that these markets are easily transferrable, many companies Read More

A lot of "gurus" like to complicate content marketing strategy, but it really comes down to answering 6 key questions. Read More

For customers, text messages like this are annoying. For business owners, incorrect SMS marketing practices (like the one’s noted above) are probably doing your business more harm than good. Read More

If you’ve been creating videos for awhile, you might be asking yourself, “How can I measure my own success on YouTube?” I know it takes a lot of guts to get in front of the camera to record YouTube videos (believe me, I’ve had my share of bad hair days) or even to get behind the mic to record video Read More

Most entrepreneurs struggle with many startup Founders dilemmas in building their business, and these key dilemmas are probably the biggest source of pain and failure for the entrepreneur lifestyle. People may jump into the lifestyle to be their own boss, achieve great wealth, start a new trend, or Read More