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Characters serve a purpose. Rule #1 in Pixar's 22 Rules for Phenomenal Storytelling is about characters. Character Purpose in Storytelling? Relatability. Read More

Small Business Saturday is fast becoming a holiday tradition, and it’s an especially powerful opportunity for brick-and-mortar retailers to boost holiday sales. Here are five steps you can take to make November 29th a big day for your small business. Read More

You just can’t avoid social media these days. It’s not possible. Be it on the professional front or the personal, social media is almost everywhere. It’s the perfect platform to connect with millions so try to utilize it to the fullest. Read More

How many times have investors heard startups start their pitch by touting that their technology is “disruptive?” What entrepreneurs forget or don’t realize is that most customers are wary of all technology, educating the market on new technology is expensive, takes a long time, and people buy probl Read More

TrendPal Podcast is now on Stitcher. In our next episode we will talk about Deezer’s acquisition of Stitcher. We have embedded the Stitcher player widget on our About page. What apps do you use when you are listening to podcasts? Have you tested Audioboom, Downcast, iTunes Podcasts app, SoundCloud, Read More

You know when you've got something to do and a deadline to finish something and everything is suddenly more interesting than getting the work in hand completed. Facebook, twitter, emails, filing. Everything can be seen as an attractive alternative to doing work.

Here's some practical tips to s Read More

There are number of options available in the market when choosing a bar code scanner. This how-to guide helps you determine which bar code scanner is right for your small business. Read More

No one disagrees that as a culture we are too busy. Most people complain about how hectic their lives are and about how there is never enough time. Yet, despite this universal agreement, we only seem to get busier. Perhaps even odder still is the fact that, while we say we hate being busy, we simul Read More

While many realize that India is the second largest English speaking country and China’s eCommerce is taking off due to the recent IPO of Alibaba, making the most of these opportunities requires awareness of cultural differences. Use these tips to sell abroad, find a manufacturer, or develop an eme Read More

Reading and answering emails can take up lots of time, time being a currency you don’t just waste if you’re managing a business. Emails, however, can’t be ignored... Read More