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I wrote an article on the differences between b2b and b2c in content marketing, as well as their similarities.

I hope you will find it interesting. Read More

For accountants, solicitors, dentists, shops, hotels and other such local businesses, a healthy search ranking plays a huge part in determining current and future success.
But a few years back, SEO appeared so much more simple. For many businesses, ranking in Google was much easier than today... Read More

In this world of constant change, new technologies, and a thousand cultures, it’s evident and somehow comforting to me that the basic rules for business prosperity really haven’t changed in the last hundred years. Business success is still more about the people than the technology or idea involved. Read More

Business Productivity Software, or BPS, is a new approach for integrating systems, people, and business processes. 2015 will be the year of BPS. Read More

If you want to learn more about business, you could always go back to school and get your MBA or thumb through a copy of Entrepreneur and see what the Mark Zuckerberg's of the world have to say.

If neither of those options sound appealing, then look no further than your own personal Netflix acco Read More

One of the biggest mistakes new entrepreneurs make over and over again is making a complete mess of the company’s money. You would think we would all understand how important money management is given that a business exists to make money, yet we all too easily let things slide that we shouldn’t or Read More

How do you stay in touch with your online ambassadors, customers, listeners and readers?

Stay tuned for the next episode of TrendPal podcast. In the meantime, please listen to our latest episode, We Will Be Back. You are welcome to check out our new contact page. Please, don’t hesitate to ask us Read More

Healthy foods are getting more and more ink-and more and more popular. It seems that’s what people want these days. More and more food franchises are offering healthy choices on their menus. But, if your franchises' name is "Tubby's" how is that going to work out? Read More

How well you’ve mastered the skill of how to stay focused on the task at hand is going to determine your level of success. If you are able to stay focused at work, or at school, and on your goals, you’ll be productive, you’ll get things done and you’ll reach your goals in record time. Unfortunately Read More

We’ve all heard the old joke “In a bacon-and-egg breakfast, the chicken is involved, but the pig is committed.” This quote epitomizes the true essence of commitment. We all know at least one small business owner who claims to committed, but seems to treat the business like a part-time hobby. They d Read More