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Many small businesses are getting their feet wet using this new marketing tool; but others are still not educated about the benefits to their business. There are seven major benefits to small businesses who market to customers through their cell phones. Read More

Blog reader insights captured from comments and compiled into one great list. Read More

The concept of network neutrality is a highly controversial one. Advocates maintain that Internet service providers should not be allowed to manipulate Internet traffic provided by their competitors in order to speed up their own service. ISPs say they need their freedom to choose, for business development purposes. Read More

Blogging is a great way to grow your business. It adds credibility to your business, helps brand you and your business and creates the kind of community and authenticity prospects are craving. Read More

As small business owners, we all know that marketing tools can be real lifesavers. Making yourself and your business available online these days is a must to any small business owner. Your customers need to be able to reach you, they want to see you — and you want them to return to you. Read More

In a previous post, Concentrate on Customers, Not Yourself, I mentioned service that might discourage or lose you a customer. Today, I'll relate customer service that made a very positive impression. Although this occurred at a fast food restaurant, the principle applies in any business, including your home business. Read More

There has been quite a gap between episodes 85 and 86. The reasons for that are plentiful, but one of the biggest is that I've been doing a lot of speaking engagements that have taken away the time I would normally have spent on this podcast. For this episode, I wanted to make available the audio from one of those presentations. Over the past s Read More

Whether your customers are consumers or other businesses, understanding their buying behaviour is one of the important aspects needed for small business marketing success. Customers will base their buying decisions on both rational and emotional reasons. Gaining a better understanding of your customers' buying behaviour is based on knowing the fo Read More

This article entitled "Entrepreneur chic" explains how to start a business in a bad economy from the perspective of a Latina entrepreneur. But the tips listed here can easily apply to just about anyone and are good food for thought. I've never been a big believer in formal business plans though it's certainly important to know where you are he Read More

Small businesses are dangerously vulnerable to malicious cyber attackers that are capable of taking down e-commerce systems, and worse, stealing customer data. Cyber attackers have also been known to prey on smaller organizations to hijack their identity and commit fraudulent activities. Worse, some reports indicate social media and Twitter accoun Read More