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The more you know about your customer's world the more you can help them get what they want out of life. To some degree, no matter what we sell, that's the ultimate goal of serving a customer. Smart sales folks have always made it a habit of discretely discovering everything they can about prospects and customers to find more and more ways to make Read More

If you are a small business owner that are thinking of getting into social media marketing, make sure that you have read these 5 social media marketing pitfalls beginners must avoid. Read More

Small businesses in Lee County, Florida (Fort Myers), are all a twitter over engaging with locals above and beyond the traditional means. As discussed in a News-Press story, small businesses are using Twitter to promote lunch specials, entertainment information, weekly activities and even Tweetups, which merge the online world with the offline wor Read More

If you have a small business, you know there are only so many hours in the day to get things done. You know there are also all sorts of little mindless tasks that you never do that could improve the quality of your business. Start making better use of that time than hanging out on YouTube watching cats play Parcheesi. Read More

For all the effort it seems many social media marketers go through, many of their messages just don't resonate with me. There are four areas I see where they are getting it all wrong. Read More

The most positive thing to be said of recessions is that they eventually end. As bad as the Great Depression and other downturns were — and for as long as they lasted— the country ultimately emerged stronger, and grew more prosperous after each one. This has led some to wonder if a recovery from today's recession is on its way. We are not out of t Read More

As a nation, we have come to expect nothing but the highest-quality customer service from all our service providers. With such high expectations, it's inevitable that nearly every small business owner will have to deal with customer complaints in their day-to-day business life. Read More

One of the best ways to build links back to your website and drive targeted traffic is to be a guest blogger or article writer for another website in the same niche. But how do you get those gigs? Well, it's not hard. The first thing you need to do is find them. Read More

While on vacation last week in Kauai I sat beachside relaxed and entranced by the awesome power of the ocean. I was entertained watching wave after wave hit the beach, toppling kids and adults as they played in the water. As I sat there, I became curious about how waves are formed. So I turned on my iPhone and went to the Internet in search of Read More

Names matter — especially when it comes to your online business. High atop her balcony, the love-struck Juliet laments her lover's problematic surname, declaring, “A rose by any other name would smell as sweet.” While technically she's right, you wouldn't want to put Juliet in charge of your online branding efforts. Read More