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In order to really get ahead in the Facebook Fan Page world, a company should remember the most important component to a successful page: the fan. Some brands are doing it right by engaging their fans to take an active role and stance on their most liked brands. Read More

With the good inevitably comes the bad. Sometimes I feel like a one-woman social-media-promoting band, telling friends, family and colleagues about the joys and benefits of using Twitter. I still feel that way — using Twitter has been beneficial for my business, and the only investment has been my time. Read More

Are management consultants mostly for the birds? Are you far better off trying to figure out your own management style, especially in small businesses? Some hard criticisms are leveled at management gurus by author Matthew Stewart in his new book The Management Myth: Management Consulting Past, Present and Largely Bogus. Check out the brief review Read More

Before you jump in and conduct an email marketing campaign, there are a few areas you need to consider to see if it is the right marketing tactic for your business. Read More

In this blog post, Lynette DeNike gives five suggestions about how to run a smarter small business. Her suggestions are specific for businesses grappling with the economic recession including the suggestion to "Change your product mix". There is also a common sense recommendation about bartering for services. Read the article for more of Lynette Read More

Good post about using social media and other technologies to pick up customers. Read More

Angela Connor, author of "18 Rules of Community Engagement" poses ten questions to internet marketing specialist, Phyllis Zimbler Miller. Read More

LinkedIn has helped many people, but some struggle to figure out what they can do beyond connecting with others. Here are 33 ways to help you make the most of LinkedIn. Read More

Great case study about a small business marketing campaign that made waves all over the web. Just another example of how the web can go to work for small business. Read More

What does small business branding entail? Should it require a personal touch or is it all business? I think it depends. But if you plan to do any online marketing, and that includes branding, then you'd better learn to get a little bit personal. Read More