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You've probably already thought about incorporating your business. But figuring out how to get started, what kind of incorporation you may need and how to make sure it's done right are all important considerations. This article from Home-Based Business Online tells you a bit more about why you may need to incorporate, what kind of incorporation Read More

Hiring employees for your small business can be among the most important decisions you make. This article from SmartMoney.com looks at some job interviewing skills that may help. Of course, a good practice is to hold off on hiring, especially for full-time employees, until you absolutely need them. Do what you can with outsourcing, part-time and c Read More

Women entrepreneurs are increasingly growing their ranks in the world of small business. Today women business owners are a significant part of the small business world. And now more than ever, women entrepreneurs aren't just starting a business, they're doing a great job staying in business. Read More

John Sternal, guest author at Small Business CEO, lays out some basic ideas about how your company can get PR. Frankly, from my perspective after 18 years on the other side as a reporter, his suggestions for getting stuff into the paper seem a bit naive. One of the key things anyone with something to promote must learn is that press, both traditio Read More

With an economic recession gripping the United States, it's quite natural to wonder about the feasibility of your plan of starting a franchise business. So, if you are in such a position, then the following points can help you to understand why franchising is a good choice of investment, even during a slow economic condition... Read More

Selecting the right franchise opportunity is the most important part of starting a franchise. So, to help you in choosing the right franchise, here are five effective tips: 1. Look at the product/service the concept is selling. 2.Consult the present franchisees for an insider's view of the franchise system. Read tips 3 thru 5... Read More

Po Bronson does a delightful job of inspiring in his book of the same title. At Fast Company, he goes a step further and debunks the myths he sees around people following their dreams -- which often means starting their own business. Worthwhile read. Read More

Our goal, of course, hasn't changed — work to increase the number of positive comments written about your company, product, or service and take care of those who have negative experiences. But, how do you make that happen in the social media world? What steps to you take to keep negative social media damage to a minimum? Read More

Facebook recently released a widget called the Fan Box designed to allow folks with Facebook Fan Pages to embed a widget featuring Fan Page activity on their web site or blog. The image below is a Fan Box pulled from the Duct Tape Marketing page on Facebook. Read More

So, what's my secret? It's public relations — and you can do it too! That's right. By using public relations (PR) in key media venues, you can promote your services and expertise fast — without paying for advertising. But even better than the free advertising is the third-party credibility that comes along with it. Read More