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When it comes to books that hold plenty of priceless wisdom for owners of growing businesses, "Ready, Blame, Fire!: Myths and Misses in Marketing," by Ira Blumenthal, stands out. Here are the 10 most common myths among marketing strategists that Blumenthal, who has assisted many leading brands, dispels in his book. Read More

Did you know that May is when you need to start trying to get media publicity for the fourth quarter holidays? That's when many major magazines start accepting, and even have deadlines for, submissions for holiday gift guide publicity placements. And if yours is a product business, most likely the fourth quarter of the year is absolutely crucial t Read More

Deciding which online opportunities to embrace comes down to understanding your audience. "Go where your customers already are. Social media is not about being the first one into some new technology." If you don't know what social media your customers are using, check it out by searching for your company name on Facebook or others. P Read More

In life, there is no separation between one's vocation ad one's avocation, between our day jobs and other things we do to remain inspired. That's the principle that guides Yvon Chouinard, founder of the outdoor gear company Patagonia. He believes companies large and small can reap greater financial rewards by doing what's good for the environm Read More

Whether it be getting out of debt, running a marathon, taking a much needed holiday or simply getting in shape, we all have goals. Yet whilst we do have them, and we would love to achieve them, life or other priorities sometimes get in the way. Whatever the reason for this may be, it's no secret that goals can be difficult to work towards and a Read More

You may have heard of Adwords but did you know Google has a whole host of advertising solutions including TV, and Mobile? Google just launched a site to help advertisers make the most of their tools. Read More

AdAge reports that the Federal Trade Commission is moving closer to a proposed plan that will begin regulating viral marketing and blogs. Regardless of what side of the political fence you are on it's starting to get a bit scary as to just how much the government wants to be the overseer of everything. Read More

1. You lose the fresh content bonus. When you first put a piece of content online, it will often rank extremely well right out of the gate. This happens because Google has a filter in their system that gives a bonus to brand new content. You'll notice that after a week or two, your ranking can start to slide. This happens because the fresh content Read More

The most common question entrepreneurs ask is “how can I improve my marketing with no or little money?” With this in mind, Mike Michalowicz, the Toilet Paper Entrepreneur, asked for help from the TPE community and here is what he got— 115 ideas. Skim them or read them in detail, but whatever you do make sure you go through the list. Just one of Read More

Aside from the personal toll, losing highly skilled workers can inflict long-term damage on a business, making it hard to bounce back and forcing managers to spend precious time and money recruiting and training when conditions improve. Yet many entrepreneurs are trimming payroll costs without laying off hard-to-replace employees. Naturally, t Read More