Social media and conversational marketing will outpace that of traditional marketing by 2012. Nearly 57% of respondents report that in 5 years time, what they spend on conversational marketing will be greater than that of traditional marketing, while another 24% believed it would be the same as traditional marketing. Significantly, 81% of marketer
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Mssux voted on the following stories on BizSugar
Social Media and Conversational Marketing Portends Revamp of Marketing P's
Posted by wontonu under NewsFrom http://blogs.mediapost.com 6164 days ago
Made Hot by: on November 14, 2007 7:22 pm
The Dark Art Of SEO
Posted by ArmadaIG under Online MarketingFrom http://www.webpronews.com 6168 days ago
Made Hot by: on November 14, 2007 12:50 am
The title of this article is designed to illustrate the point of this article. Today we won't be taking a look at black-hat search engine optimization tactics. Admittedly, I've toyed with them in a “know your enemy” kind of way but I'm no expert on advanced cloaking techniques nor effective link sp@mming tactics. What we're going to cover here
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Are Manufacturers Fed up with Internet Retail?
Posted by TerryJackson under MarketingFrom http://www.smallbusinessnewz.com 6168 days ago
Made Hot by: on November 12, 2007 11:22 pm
Internet retailers are notorious price cutters, and manufacturers are getting fed up. I have been watching with interest the war between internet retailers and manufacturers for years, but there are signs that the battle is getting hotter.
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FTC rings up fines for 'Do Not Call' violations
Posted by ureach under LegalFrom http://redtape.msnbc.com 6169 days ago
Made Hot by: on November 13, 2007 12:34 am
With 150 million phone numbers now registered on the Federal Trade Commission's Do Not Call list, it seems clear most consumers don't want to receive unsolicited marketing phone calls. But apparently, it's not clear to everyone. The FTC on Wednesday announced multimillion-dollar penalties against three companies -- lender Ameriquest Mortgage Co.,
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'In-Context' Web Ads Better for Brand Recognition, Ad Recall
Posted by alphalife under Online MarketingFrom http://www.marketingvox.com 6169 days ago
Made Hot by: on November 9, 2007 7:51 pm
Advertising placed on relevant content pages on neutral and general-interest websites outperformed the same advertising on out-of-context pages, according to a pilot study. Moreover, the ad's performance on in-context pages of neutral and general-interest websites equaled the performance of the same ad on a highly relevant website. The study conc
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Journalists Consistent in Their Online Use and Preferences
Posted by LeeAdams under Public RelationsFrom http://blogs.mediapost.com 6170 days ago
Made Hot by: on November 7, 2007 11:12 pm
According to the Arketi Group 2007 Web Watch Survey, 84 percent of journalists say they would or already have used blogs as a primary or secondary source for articles. 100% of those (journalists) surveyed say they rely on the Internet to help get their job done. One-quarter of journalists say blogs make their job easier, while 18 percent say insta
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A Better Way to Talk With Unhappy Customers
Posted by Becky under Customer ServiceFrom http://www.businessknowhow.com 6170 days ago
Made Hot by: on November 7, 2007 6:51 am
No matter how much customer care training we conduct, some customers will dislike our service. They may become so irate that they confront us face-to-face, venting their frustrations--at times rather loudly and accusingly.
How are we likely to respond? By habit, we become defensive. We talk plenty. We contradict them, and tension rises. Far fro Read More
How are we likely to respond? By habit, we become defensive. We talk plenty. We contradict them, and tension rises. Far fro Read More
How to Beat a Lower-Priced Competitor
Posted by suzyQ under MarketingFrom http://www.bnet.com 6177 days ago
Made Hot by: on November 1, 2007 1:24 pm
It's every company's nightmare: a competitor enters your market with a similar product priced at a fraction of what you currently charge. You need a strategy for beating the low-ballers. So what's the best way to proceed?
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Profiling Your Competitors
Posted by suzyQ under MarketingFrom http://www.bnet.com 6177 days ago
Made Hot by: on November 1, 2007 1:23 pm
To pull ahead of your business competitors, you need to build a detailed profile of their strengths, weaknesses, and relationships with customers. With that information, you can compare the performance of your business with that of your main competitors, measuring factors that are important to quality of service, and use the comparison as the basi
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Small Businesses Need Helping Hand to Embrace Web Advertising
Posted by JohnH under Online MarketingFrom http://clickz.com 6182 days ago
Made Hot by: on October 30, 2007 4:49 pm
Most small business operators who shy away from online marketing fear they can't afford it, says a Opus Research survey in which 25 percent of respondents said online advertising would break their budget. Additionally, 20 percent said they believe Internet marketing is too complex, and 15 percent said they don't think they have the manpower to h
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