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You live in the US and are thinking of running an Adwords campaign in Singapore to increase sales in that location. You want to run a campaign but are unsure of what competition you could be facing and would like to see the types of keywords your competitors are bidding on.

One way to make it lo Read More

Amazon is so big that if you’re planning to start a company in any niche, there might be a chance that your competitor company may be owned by amazon. There's a lot to be learned from amazon like long term vision, experimenting, innovation, customer obsession, etc. Read More

There’s something to be said for a 9-5 in terms of time management. Now, before you start emptying water jugs and throwing toner cartridges at me, hear me out.

In an office full of cubicles, memos, and staff meetings, someone else is ultimately in charge of your time. There’s a schedule for brea Read More

We all know how difficult it can be to properly onboard a remote employee. One little slip and you run the risk of leaving them isolated, reluctant to communicate or collaborate even when faced with a problem. At the same time, this puts you under a lot of stress as you need to take the time to ens Read More

For people that use social media, there is a clear distinction between LinkedIn and Facebook. They are both social media networks, but their purposes are very different.

While Facebook was created to be a casual social media network where people find their colleagues, befriend each other, and sh Read More

Customer acquisition is an outcome, not a goal. But, if clients want a measurable return on their investment, how do we provide this return without finding a way to bridge the gap between goals and outcomes? From experience, it’s easy for a company to cut marketing activities when money is tight, Read More

Willingness to take a risk is the hallmark of a serious entrepreneur. That’s why one of the first questions that potential investors ask is “How much of your own money, and friends and family, have you put into the new business?” If you won’t risk yours, you won’t get investors to risk theirs. Read More