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How you handle disruptive change is informed by who you are and what meaning you attach to change. If you believe that change can means only negative consequences, it will be true for you. If you believe that change means opportunity—even when it is extremely difficult to identify the opportunity, it will bring opportunity for you Read More

Comparing the era of big brand, product-focused businesses to today's rise of the new entrepreneurial personal brand Read More

BANTER gives you a frame work for working through a sale and helping the buyer make the decision to deal with you. Today we look at the first two elements: Budget and Accountability Read More

Are you sure you understand who you're marketing to? If women are a big part of your target audience, you need to read this... and chances are that women should part of who you target. Find out why Read More