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When the recession hit, the B2B buying cycle was dramatically changed. Suddenly every penny had to be accounted for, every expense carefully analyzed, every cost evaluated. If it wasn’t necessary to the operation of the business, it was shut down. People couldn’t afford to be frivolous, with either Read More

Keyword research. Check. On-site optimization. Check. Link building. Check. Increased search engine ranking. Check. Increased sales, leads, or conversions…not so much. What’s going on? It could be a classic case of getting so caught up in SEO that the needs of the target audience gets lost in the s Read More

Yesterday, the editors over at TechCrunch were some of the first to discover the latest addition to the Google pantheon of gadgets, tool and all-around fun stuff. With little to no fanfare from Google itself, WDYL.com (What Do You Love?) made its quiet online debut. Read More

If you’ve seen The Social Network you may remember an exchange between Eduardo Saverin and Mark Zuckerberg about monetizing the site. Eduardo believes that it’s time to start generating some revenue and Mark replies, “The Facebook is cool and if we start installing pop-ups for Mountain Dew it’s not Read More

Building your brand equity online takes time, dedication and patience. However, that intangible asset that is brand equity can go a long way in building and maintaining an online reputation, building your trust factor with the search engines and consumer; help increase your online brand presence an Read More

I’m sure everyone can remember a time in their childhood when they did something foolish and explained their actions to their Mom/Dad/Grandparent/Babysitter/Teacher etc. by saying, “But, HE did it!” To which the response was often, “If HE jumped off of a bridge, would you follow?” When it comes to Read More

Nick Stamoulis of Brick Marketing ( http://www.brickmarketing.com ) explains the importance of site structure and navigation. A critical component of user-experience, your site structure and navigation should reflect the end goals of your site and help convert visitors. Stay tuned for more SEO vide Read More

Blog commenting is an incredibly useful link building activity for multiple reasons. First off, it’s a good way to build up the amount of quality, one-way links pointing to your site. Secondly, commenting on industry and related blogs helps establish your company as an expert. Blog commenting is al Read More

An SEO campaign can be separated into two parts, on-site and link building. On-site optimization involves making changes to your website to be found by the search engines and link building is an ongoing campaign to increase a website and company brand visibility in the search engines and online in Read More

Content marketing is an undeniably important aspect of online marketing for every business, regardless of industry. Both niche and broad industry companies can use content marketing to help promote themselves as industry experts, build their online brand presence, better connect with consumers and Read More